When Elle started her freelancing business (before she started Red Couch Creative), she needed a logo. One of the most difficult challenges for any designer is designing for themselves... so many options, so many directions... where to even begin? After a number of different designs, one finally stuck and would remain as her brand for the next 12+ years. Even though Red Couch is now her active brand, she still doesn't have the heart to retire EPD, as it reflects so much of her personal style.